Flirtatious, a brainchild of Aakriti Grover, created its niche in the fashion industry in 2013.
Our design sensibility
Inspired by bright styles and breezy vibes, we at Flirtatious make use of uplifting colors, plush fabrics and cutting-edge silhouettes for the urban customer who’s in for making a seaside statement. Our double-layered fabric gives each piece a snug and controlled fit. With an equal emphasis on design and functionality, we believe in making our customers feel comfortable, stylish, and in touch with contemporary trends.
Your swimsuit is made especially for you!
With our in-house team of highly-skilled and experienced craftsmen, we are able to offer you a choice of customizations ranging from color, custom size (made to measure) and brief styles. We also offer different coverage options such as high cut, modest coverage and boy legs, catering to the varying comfort levels of our customers.
More than just fashion
We understand that every piece that we create utilizes the Earth’s resources and energy. With the aim to tread lightly upon our planet, we have developed (and continue to improve) our sustainability ethos by following a few simple yet careful practices.
Since our inception, we have followed the “made-to-order” model, with all pieces produced in-house and singularly upon purchase. This ensures that we produce no more than we need, thereby minimizing leftover stock and waste, while also moving away from the fast-sale, use-and-throw business model.
We take a slower approach to fashion by using high-quality yet sustainably-sourced materials, as our intention is to reduce our environmental impact where possible without compromising on comfort and value. We have now grown towards converting waste to wear as soon as the option became available. Our core fabrics are made from sustainable fibres that have been recycled from a range of post-consumer wastes including plastic. We integrate these practices while ensuring that there is no compromise on the look, quality and functionality of each piece.
Meet the Founder
Having studied Fashion Design from Istituto Marangoni, Milan, Aakriti Grover conceptualised Flirtatious as an uber-chic swimwear brand that seeks to bridge the gap between style, comfort and affordability. Aakriti believes that fashion is an extension of oneself, and being a beach-lover herself, her creativity has continued to inspire ideas for her one-of-a-kind pieces that feel like second skin. Her work is also a reflection of youthful, contemporary trends with just the right hint of glamor.
When Aakriti is not churning out fabulous collections, she is either traveling & finding new inspiration from the places she visits, eating sushi, meeting her workout goals or binge-watching shows on Netflix while enjoying quality time with the loves of her life - her puppers.